INDUSTRY
Hospitality & Real Estate Industry
CLIENT
Hotel 101
YEAR
2023
DELIVERABLES
Website and Mobile Booking Platform
The Background
Hotel 101, a NASDAQ-listed company, aimed to improve how its guests book and manage their stays by shifting to a more accessible, mobile-first experience. This shift was not just for reservations, but about simplifying the entire booking journey.
In the hospitality industry, booking systems are often made through third-party platforms, such as booking.com or Agoda. This process reduces hotels’ revenue share by passing through middlemen, such as online travel agencies.
The business also needed a system that could support internal operations such as room inventory management, booking oversight, and promotional control. This required building a platform that works both as a customer-facing app and an internal management tool.
The Challenge
Booking convenience was a key priority for Hotel 101. However, delivering a smooth guest experience requires more than just reservations. Manual processes such as front desk check-ins, physical keys, and separate service requests slow down their overall experience.
At the same time, reliance on third-party booking platforms limited the brand’s ability to build direct relationships with guests, resulting in little to no customer loyalty and reduced control over the customer experience.
On the operational side, room inventory, property data, and guest services management across different systems have limited visibility and coordination. While introducing more advanced features like mobile-based access and digital door locks also required a relaiable system that supports potential growth.
The solution needed was to balance a simple user experience with a fully functional backend system for the platform to work end-to-end.
The Solution
ThinkBIT Solutions developed a mobile and website booking platform for Hotel 101, designed to streamline both the guest booking experience and internal hotel operations.
For users, the platform enables a clear end-to-end booking flow, reducing friction across the reservation process. It also supports direct booking, allowing Hotel 101 to reduce reliance on third-party platforms and effectively cut middlemen (OTAs).
The system was built to support multiple hotel properties, including international deployments starting with Hotel 101’s expansion into Madrid.
On the backend, a web-based admin system was developed to manage room inventory, bookings, payments, promotions, and reporting in one place. This gives the hotel team control and visibility over daily operations.
Guest-facing Features (Mobile & Web App)
Room Discovery & Filtering
Browse room type, view details, and filter based on availability.
Calendar-Based Booking Flow
Select check-in and out dates through an intuitive calendar interface.
End-to-End Booking Process
Seamless flow from selection to booking.
Online Payment Integration
Secured and convenient payment options.
Digital Door Lock System
Enables mobile-based room access for contactless experience.
Booking Management
View, manage, and cancel reservations within the app.
Brand Promos & Loyalty Integration
Apply promo codes, earn rewards, and access campaigns like a free Jollibee Yumburger promo.
Notification System
Real-time updates for bookings, payments, and promotions.
The Insights
The platform enabled and helped Hotel 101 to take a more direct and controlled approach to its booking experience, improving both guest interaction and internal operations through a single system.
Enables Direct Booking Control. Reduced reliance on third-party channels while improving control over pricing, data, and revenue.
Structured Booking Flows Improve Completion Rates. A step-by-step reservation process helps users complete bookings with less confusion.
Centralized System Strengths Operations and Engagement. Unified access to bookings and inventory streamlines operations, while loyalty and campaigns drive repeat bookings.
